Tuesday, November 2, 2010

New ZEISS Individual™ Lenses Precisely Personalized For Your Best Vision Possible

Personalized products are everywhere. You can buy custom M&Ms in your favorite colors with a picture or personal sentiment. Clothing companies like Levi Strauss and Lands' End provide custom designed jeans.

Computers and cell phones allow you to personalize your home pages and applications. In healthcare, financial services and insurance, highly personalized plans are now the norm, not the exception.

What if you could have eyeglass lenses made just for you?

You can, with Zeiss Individual. ™ Individual lenses are precisely personalized for you, the glasses you select and how those glasses fit your face.


Did you know that your vision is affected by how your nose and cheekbones position your lenses? Taking precise measurements results in more precise vision. Zeiss Individual™ lenses take into account the distance from your eye to the back of the frame, the angle of the frame and the shape of the frame in relation to your face.

Think of it as the difference between buying clothes "off the rack" versus clothes made by a tailor. The tailor takes extensive measurements so that the clothes fit you precisely. When you buy something off the rack, it is designed to fit numerous people within a certain size range. While it might fit you well, it won't fit exactly and may require additional tailoring for a perfect fit.

Ask our staff about Zeiss Individual™ lenses and find out how you can have your best vision.

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